To attract new clients or prospects to your company or brand, you have to attract the right people, present actionable content, focus on giving instead of asking, invite a successful client to share their positive story, provide a call to action that people can take immediately while at the event, and get your attendees excited about the brand. This will help increase sales and also increase the conversion rate at events by turning attendees into prospects.
- An attendee persona is the semi-fictional representation of your ideal event guest, which should be aligned with your main target groups and buyer personas.
- Identifying your attendee persona allows you to create event messaging and content that will speak directly to them.
- A big mistake you may make is not providing an in-situ call to action. After all, you have all these leads in one room. It would be a waste not to motivate them into taking action.
“This is the best way to truly gain people’s trust and not only grab their attention, but also maintain it for further interactions and engagement.”