2020 is nearly here and if you’re not in the process of planning your conferences for the year, you’re doing so at your own peril.
One of the most important tips when planning conferences is to not do too many. Your selections should match your strategy. If you’re building a brand, start small until you can afford larger conferences and get better return on your money.
During your conferences, you should be focused on increasing your brand awareness, generating new leads and potential clients, and nurturing existing relationships. You should think about the cost of the conference and the potentially business you can get from it so you know how many sales leads can potentially cover the up-front cost and give you some great ROI.
You should always have a game plan and research the VIPs to make you more affective. Make sure you have some business cards and have a designated sales closer.
As soon as the conference ends, follow up with leads immediately and have a detailed list of which VIPs you spoke with and which ones you missed. Be sure to collaborate with your sales and outreach teams to make the most of your leads.
- Like it or not, 2020 is just around the corner. If you’re not already on your way to laying out your conference planning strategy, you’re doing so to your own detriment.
- One of the most important tips we can give you for conference planning is that you need to ensure that you don’t bite off more than you can chew.
- Once you touch down at your conference, it’s going to be too late to hammer out your floor strategy.
“Once you touch down at your conference, it’s going to be too late to hammer out your floor strategy.”